paultan.org Auto Car Expo, ACE 2026, is back at Setia City Convention Centre on 31 October and 1 November. Petronas Primax is the title partner. The show is the usual two-day sales hall next to Setia City Mall, aimed at people who want to compare new cars in Shah Alam instead of driving dealer to dealer across the Klang Valley.
The organiser updated the brand list on 28 September. Confirmed names include Audi, BMW, BMW Motorrad, Chery, Dongfeng, GWM, Hyundai, iCaur, Jetour, Leapmotor, Lotus, Mazda, MINI, Mitsubishi, Omoda | Jaecoo, Perodua, Proton, Proton eMas, smart, Volkswagen, and Zeekr. That mix is ICE and EV on the same floor. Jacar and Carro sit as co-sponsors. Meguiar’s is billed as the Car Crazy sponsor.
SCCC is at No. 1, Jalan Setia Dagang AG U13/AG, Setia Alam. The hall shares a campus with Setia City Mall, so you can park once, walk the show, then eat. LRT3 does not drop you at the mall door. Plan a car, Grab, or the NKVE / Setia Alam exit. If you are already in Shah Alam for Pakar Pertanian Expo on 9 to 11 October in the same building, this is a separate ticketless consumer show three weeks later. Do not mix the dates.
The RM2,500 voucher is not a mystery bundle
ACE Malaysia’s promo page spells out the organiser extras. The first 200 confirmed new-car bookings on 31 October and 1 November get RM2,500 in vouchers, handed out on the spot. The split is RM500 Auto Window Film from V-Kool, RM500 car mat from DodoMat, RM500 from DK Schweizer leather upholstery, RM500 self-healing liquid protection film from The Carage, and RM500 sound-system package from Harman Kardon.
Every confirmed booking also goes into a lucky draw. The published prizes are a holiday package worth RM10,000 for two people, five smartphones worth RM3,000 each, and DK Schweizer Prestige leather upgrades listed at RM4,000. The holiday and phones are due after vehicle delivery and loan approval, not at the booth. Read the ACE terms page before you treat any of that as cash in hand.
Dealer offers are still rolling in. paultan.org says last year’s ACE put more than 800 buyers into event deals, and that brand-by-brand prices will keep dropping onto the microsite through October. If you want a specific Proton eMas or Zeekr number, wait for that page rather than guessing from a Facebook flyer.
Why this show sits in Shah Alam, not KLCC
Setia Alam has become the default Klang Valley car-fair floor. SCCC can take a full grid of marques without Bukit Jalil traffic. For Shah Alam readers the extra local hook is Zeekr. The brand is on the ACE floor and, separately, EON is due to open a 1,340 sq ft Zeekr pop-up at AEON Mall Shah Alam, lot G45, in October, ahead of a Zeekr House in Glenmarie in Q1 2027. You can walk a show stand at SCCC, then look at the mall pop-up the same month if you want a quieter test-drive booking.
Goodie bags are listed from V-Kool, Harman Kardon, DK Schweizer, Dodo, and The Carage. Hours are not printed as a single line on the 28 September paultan.org note. Use acemalaysia.my the week of the show for door times. Add the Google Calendar block from the paultan.org article if you want 31 October to 1 November blocked as an all-day Setia Alam trip.
This is a sales hall with a lucky draw, not a motorsport festival. Come if you are actually shopping. Skip it if you only want to look at concept cars. The useful work is to shortlist two or three brands from the list above, screenshot the voucher rules, and arrive with a driving licence if a dealer is offering test drives on the apron.
Practical Details
- Dates: 31 October to 1 November 2026
- Time: Check the ACE Malaysia microsite the week of the show for hall hours
- Venue: Setia City Convention Centre, No. 1, Jalan Setia Dagang AG U13/AG, Setia Alam, 40170 Shah Alam, Selangor
- Nearest transit: No direct LRT stop. Drive or Grab via NKVE / Setia Alam. Setia City Mall is next door.
- Price: Visitor entry is not ticketed on the official pages. New-car bookings may include RM2,500 in vouchers for the first 200 confirmed orders, plus lucky-draw prizes.
- Website: ACE Malaysia official site
